blogging in the US is not reflective of the kind of deep social and
political change that lay behind the alternative press in the 1960s. Instead,
its dependency on old media for its material brings to mind Swift’s fleas
sucking upon other fleas “ad infinitum”: somewhere there has to be a host for
feeding to begin. That blogs will one day rule the media world is a triumph of
optimism over parasitism.
Blogging will no doubt always have a place as an underground medium inThe marathon of the blogs continues. The winner/s of the race is/are not yet clear. Will enthusiastic amateurs, even those earning a reasonable income, remain ephemeral also-rans? Will the race go the swift, the powerful, the well-connected, and the talented as remains the case for the mainstream media? Will the blogosphere become a true democracy, a talented meritocracy of lifestyle and opinion? Is good grassroots blog writing sustainable in a commercialised, globalised democracy or can it only be sustained in censorious nations like China and Iran? The finishing line is a long way off.
closed societies; but for those in the west trying to blog their way into viable
businesses, the economics are daunting.